DIGITAL MARKETING

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree is required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth (Gartner, 2022).
Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.

What You Will Learn

• Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
• Attract and engage customers through digital marketing channels like search and email
• Measure marketing performance through analytics and present insights
• Build e-commerce stores, analyze online performance, and grow customer loyalty

Courses in this Program

1. Foundations of Digital Marketing and E-commerce
2. Attract and Engage Customers with Digital Marketing
3. From Likes to Leads: Interact with Customers Online
4. Think Outside the Inbox: Email Marketing
5. Assess for Success: Marketing Analytics and Measurement
6. Make the Sale: Build, Launch, and Manage E-commerce Stores
7. Satisfaction Guaranteed: Develop Customer Loyalty Online